Your online presence is about CONNECTION; the ability to connect with your audience or target client the moment they stumble into your online space. Whether you most utilize a website or social media for your purposes, you should look at your space as a sort of ‘first date’ so to speak. It should give your client a positive, accurate first impression of who you are and what you do. And if you’re a good fit for each other, they should walk away from that ‘first date’ excited for the next step!